Wednesday, March 15, 2017


     Winn-Dixie just announced today that they're retiring their long time Customer Rewards Card in favor of the new Winn-Dixie Rewards with Plenti card. Late last year, Southeastern Grocers revamped the Harvey's Rewards program to feature Plenti, and I guess that went over well enough to warrant a rollout of the program to the entire company, including Winn-Dixie, BI-LO, and Fresco y Mas in addition to the Harvey's program. While you can sign up for the new card now, you won't be able to earn Plenti points at Winn-Dixie until April 5th. However, for more details on the changes, the video in the tweet explains everything better. I guess the points system is something SEG is hoping will increase traffic into their stores, as you can use any earned Plenti points from any Plenti member to put toward your grocery bill to save money. SEG will also be the first major grocery chain to sign on for a complete rollout of Plenti to their stores. Currently, the Plenti system includes members such as Rite Aid, Macy's, ExxonMobil, and Chili's, among others. I know people can get really into the points thing, but I don't see this program as the solution to get people flocking into Winn-Dixie again. Anyway, I just wanted to let everyone know what SEG's latest idea was.

So until the next post,

The Albertsons Florida Blogger


  1. It is late for Southeastern Grocers to implement Plenti. Many customers have stopped shopping at stores in the process of closing (i.e. closing of pharmacy, seafood, and service departments; reduction in hours of operation; associates transferring to other stores). Plenti would not be enough to bring them back.

    1. It isn't anything to get people swarming back into Winn-Dixie, but they've been pushing the new card quite a bit the last few weeks in their advertisements.