3320 SE Salerno Road, Stuart, FL - Salerno Village
After Winn-Dixie's Marketplace era came to an around 2000, an era which involved the construction of hundreds of new stores throughout Florida and the southeast, Winn-Dixie's new store construction slowed down dramatically. Between the end of the Marketplace era around 2000 and the bankruptcy in 2005, Winn-Dixie was only opening a handful of new stores per year (if that). It was during that time period where Winn-Dixie introduced the Purple/Maroon interior as a way to refresh many of remaining older stores that never got a remodel to the Marketplace format. However, the small number of new stores Winn-Dixie opened from the retirement of the Marketplace interior until the bankruptcy received a special interior primarily used in ground-up built stores (although a few special stores that got deluxe remodels during that era also received this interior). That special rare interior will be the subject of this post. This Winn-Dixie in Stuart is one of (if not) the very last Winn-Dixies to still have this interior completely intact. Over the last decade, the few stores that had this interior have either closed or were chosen as some of the lucky few to receive thorough remodels. Before jumping into the details about this specific Winn-Dixie, I have included a short list of all of the stores I know of (meaning this list is not exhaustive, but I think I got most of them) that received this rare interior we will be taking an extensive look at shortly, and the fate of each store:
Winn-Dixie stores that received the Pre-Bankruptcy Deluxe Purple/Maroon interior:
- Winn-Dixie #2 – Jacksonville, FL (CR 210) – Given a Transformational remodel in 2011
- Winn-Dixie #5 - Ponte Vedra Beach, FL - This was the first Deluxe Purple/Maroon format store to open, opening in a former Winn-Dixie building that had been empty for two years. Remodeled to The Green Interior around 2014/2015-ish.
- Winn-Dixie #6 (2003-2010) / #7 (2016-present) – Jacksonville, FL (Baymeadows) – Closed in 2010, Reopened in 2016 as the first deluxe “Down Down” interior store.
- Winn-Dixie #135 - Green Cove Springs, FL - Remodeled to the post-bankruptcy interior in the late 2000s
- Winn-Dixie #290 – Fort Lauderdale, FL – Remodeled to The Green Interior in 2014
- Winn-Dixie #364 – Stuart, FL - Still has this interior
- Winn-Dixie #390 – Riviera Beach, FL – Closed in 2014
- Winn-Dixie #667 – Wauchula, FL – A Marketplace era store severely damaged by Hurricane Charley in 2004. This store reopened in 2005 after a heavy remodel, which included the use of the rare Deluxe Purple/Maroon interior, the only non-ground up built store I know of to get this interior. This store closed in early 2016 in favor of a new store in the former Sweetbay on the other side of town.
- Winn-Dixie #2200 - Winter Garden, FL - Closed during the bankruptcy.
- Winn-Dixie #2207 – St. Cloud, FL – Remodeled to the Post-Bankruptcy interior in the late 2000s
- Winn-Dixie #2215 – Orlando, FL (Apopka-Vineland) – Remodeled to the Post-Bankruptcy interior in the late 2000s
- Winn-Dixie #2321 – Wildwood, FL – Closed in 2014
As for the store that will be the subject of this post, this Winn-Dixie opened in 2004. It replaced a much older Winn-Dixie that dated back to 1976, located at this same site (the old store was located in right half of the parking lot of the current store). With a 2004 opening date, this store was one of the last new Winn-Dixies to open before the bankruptcy the next year. The store model you see here was the most common design used for new build Winn-Dixie stores constructed between 2000-2005, although there were some other small variations to this look out there. While not the most exciting exterior in the world, this store does look fairly modern from the outside. Personally, I think this store model looks a lot like a boxier version of an early 2000's Albertsons.
So let's go on inside and take a look at the rarest Winn-Dixie interior...
...but first, here's a store directory that was on one of the shopping carts to give everyone some kind of idea about the store's layout. Notice how in the store's address, 'Salerno' is misspelled. Anyway, now for that rare interior:
Immediately upon entering and turning to the right, you enter the bakery. This is typically the first good look of the Deluxe Purple/Maroon interior one gets upon first entering. The bakery here is in the front right corner, and the right side wall angles out into the deli before creating a wide pocket for produce in the back right corner, which we will be seeing shortly. Other than the old Winn-Dixie logo which pops up in some of the signage in this decor, Deluxe Purple/Maroon doesn't took too terribly dated. I don't know why Winn-Dixie spent the money to do fairy sizable remodels at five stores from this era. I think they should have put that money toward remodels at some of their really old stores, and saved these stores for last.
Closeup of the bakery signage.
Immediately next to the bakery is the deli.
Looking back at the Bakery and Deli from produce. You can see in this photo how the wall angles toward the produce department to create a pocket in the back right corner for produce.
Looking into the produce department from near the deli.
This is looking into the back right corner of the store. You can see the old Winn-Dixie logo inlayed over that picture above the coolers.
Moving along the back wall from produce, the first department you run into is "Land & Sea", the service counter for Meats and Seafood.
Looking across the back of the store. The aisle markers and that "Customer Service" sign are the same ones that can be found in the more common standard Purple/Maroon interior. You can also see the wall signage for the meat department here, although somewhat blocked by the hanging signs.
The first grocery aisle (which is unnumbered) is this one, home to the beer and wine. The beer coolers back up to the coolers in the produce department.
Floral is located in this small island at the end of the beer and wine aisle.
Looking across the front end, with the pharmacy in the background.
The juice and soda aisle was very well stocked and very neat.
"Fresh Meats" sign, partially blocked by that Down Down promotional sign. As you've probably been able to tell from all of the promotional signage, Winn-Dixie was really pushing their Down Down thing earlier this year. They had hundreds of signs for it hanging from shelves and the ceiling. In the very beginning there were "Big Red Hand" balloons everywhere too! Down Down has died off a bit now, but it's still in place as Winn-Dixie and BI-LO's primary marketing campaign right now.
Lots of Down Down signs in this aisle. This aisle, Aisle 6, also contains the first half aisle of Frozen Foods.
This is the main frozen foods aisle. This aisle isn't numbered, and it lies between aisles 6 and 7 (I guess that makes this aisle 6 1/2 then?).
Milk coolers lie straight ahead, with the rest of the dairy items (yogurt, cheese, butter, etc.) around the corner in the last aisle.
Throughout the store, the Deluxe Purple/Maroon decor includes a lot of these pictures of tropical and beach scenes. I think this is supposed to be some kind of local flair feature to tie into Winn-Dixie's Florida roots.
The last aisle, home to paper products and the remainder of the dairy department, including the "World of Cheese". This aisle is also unnumbered, and according to the numbering pattern should be aisle 12, although this store has a total of 15 or 16 aisles if you factor in all of the random unnumbered ones.
Looking from the "World of Cheese" toward the back of the store. "Fresh Dairy" is what it says on the next sign.
The final sign in the last aisle is for the "Luncheon Meats".
And a final look at the back of the store before spending the rest of this post up front.
In the front left corner of the store is the pharmacy. If you've been following recent news out of Winn-Dixie and Southeastern Grocers, they announced a series of pharmacy closures in late October 2016 and early November 2016. While the pharmacy at this store was not effected (at least I don't think it was - I haven't heard any news saying otherwise), a total of 29 Winn-Dixie pharmacies (that I know of) were closed during this time in the Jacksonville, Orlando, Lakeland, Tampa Bay, Pensacola, Palm Bay, and Fort Myers areas. 6 BI-LO pharmacies were also effected by this as well. According to Winn-Dixie, these closures were prompted due to "changing market conditions", with all prescriptions transferred to local CVS stores. Supposedly, pharmacy closures are something Winn-Dixie does to mark poorly performing stores, which could make closure of the effected stores more likely in the future. In the last few months, Winn-Dixie closed stores in Gainesville and Winter Park, but those are the only store closings I've heard of since the end of summer. With that news out of the way, let's get back to our look at this store...
Looking back across the front end from the pharmacy. As is typical with many grocery stores these days, the Health and Beauty products are located in a few short aisles in front of the pharmacy, and run perpendicular the the main grocery aisles. In this photo you can see one of the health and beauty aisles.
Another look across the front end.
Behind Health and Beauty (and that giant pallet of water) is the customer service counter.
Here you can see the customer service signage much better...
And here you can see the customer service counter much better.
Between health and beauty and the registers was this open space, which was lightly filled with pallets and racks of sale items. That empty counter space to the left of the customer service desk looks to have been the previous home of the photo department.
Books and magazines reside in that small alcove between the entrance and the former photo counter, behind the registers.
A final look across the front end before we leave...
Thank you for shopping your neighborhood Winn-Dixie. So that completes our interior tour of this store. Overall, this Winn-Dixie was very clean and well taken care of. In recent times, even during and after the bankruptcy, Winn-Dixie has not closed any of their 4 Martin County stores (2 in Stuart, including this one, 1 in Jensen Beach, and 1 in Hobe Sound), a fairly rare occurrence in these populated coastal counties where Publix has complete dominance of the market. Each Martin County Winn-Dixie has a Publix within 1 mile of it too, so they're doing something right around here.
And lastly, a quick photo of the attached liquor store, located on the left side of the building.
Bing Maps doesn't have any Bird's Eye aerial images available for this area, so we'll jump right ahead to the historic aerial images, courtesy of Google Earth:
Winn-Dixie #364 - 2016
Winn-Dixie #364 - 2009
Winn-Dixie #364 - 2004 - The new store had just opened when this image was taken. You can see the site of where the original Winn-Dixie was in the parking lot of the new store.
Former Winn-Dixie #245/Future Winn-Dixie #364 - 1999 - Here you can see the original store, store #245. That tiny old store was doing quite a bit of business back in '99!
So that's all I have for this post. However, a quick programming note regarding the next feature post: The next feature post will not be going up two Sundays from now, it will go up the Tuesday after two Sundays from now (December 6th). That post will feature one of the most interesting former Albertsons Florida stores that exists! Don't miss it!
So until then,
The Albertsons Florida Blogger