Sunday, April 17, 2022

Nuestro Presidente, Publix

Publix #465 / Presidente Supermarket #57
2300 South Chickasaw Trail, Orlando, FL - Chickasaw Trails

     Happy Easter, everyone! Lately, we've been spending a lot of time looking at various buildings that Publix has taken over from other chains. For a refreshing change, how about we take a look at a building another supermarket chain has taken over from Publix! We're in for a fun treat today with this store, as the new tenant, Presidente Supermarket, left quite a bit from the building's past life behind. While Presidente's conversion might not be as fun as what this Vietnamese farmer's market did to a former Publix in suburban Atlanta (covered by the Sing Oil Blogger a few weeks ago), we have plenty of decor remnants to be found inside this store too - just not as much from the 1990's Wavy Pastel package like you'd find up there in Atlanta!

     Publix #465 opened at this location on February 3, 1994 in a portion of Eastern Orlando that was just beginning to blossom with new development. Following the opening of the nearby SR 417 toll road a few years earlier, the new road paved the way for numerous new developments in Eastern Orange County. As development crept eastward, Publix was one of the earlier arrivals to the area to take advantage of the upcoming boom. Publix #465 was a rather typical mid-90's build, specifically a "47N" design per this list compiled by the Sing Oil Blogger.

     As we entered the early 2000's, development really began to ramp up in this part of town, leading Publix to add another 3 new locations within a three mile radius of store #465. Those new locations included Publix #1015 at Vista Lakes Center (3 miles to the south on Chickasaw Trail), Publix #1122 at Rio Pinar Plaza (2 miles to the north on Chickasaw Trail, a larger, modernized location of a much older store) and Publix #1338 at Curry Ford Square (2 miles east on Curry Ford Road, a former Albertsons purchased in 2008). While Publix typically has no issue operating stores within such a close proximity to each other like that, especially in a built-up area like Orlando, Publix's strategy backfired on them this time. Rather than complimenting each other, Publix's newer stores actually cannibalized old #465, causing sales at the store to drop significantly going into the 2010's. Publix #465 ended up being one of the very rare cases where Publix closed a store outright, with store #465's last day being September 26, 2020. Even though Publix's domineering attitude was much to blame for the downfall of this location, the location was still very good for another grocery store, and the building was kept in very nice shape. Even the analysts interviewed in the Orlando Business Journal article linked prior felt a grocery store would grab this building pretty quick, and they sure were right! Only a few months later on January 6, 2021, it was announced that Presidente Supermarket would take over the former Publix, with a goal of opening the new store later that year.

     While I've talked about Presidente Supermarket before, and visited a number of their locations, I believe this will be the very first time we'll be seeing one of their stores on my blogs. Presidente Supermarket is a chain of Hispanic-oriented grocery stores based out of Miami. Founded in 1990, Presidente Supermarkets grew rapidly in South Florida, building off a model of operating stores with low prices tailored to the needs of Hispanic families. A lot of Presidente's growth has come from the woes of other supermarket chains, as Presidente is well-known for taking over buildings left behind by others (especially Winn-Dixie - I think the vast majority of Presidente's store base is old Winn-Dixies, to the point where Presidente will soon have more Marketplace decor stores than Winn-Dixie themselves!). So not only is Presidente serving a need as a grocery store, but they are also helpful with filling voids left behind by other grocery chains who move out due to tough times or local demographic changes. From a retail fan perspective, Presidente is also quite famous for their low-budget remodels, tending to reuse and repurpose decor packages from whatever grocery store was in the building prior. While I've seen Presidente do some more thorough decor swaps in the past, that wasn't the case here.

     Presidente Supermarket #57 opened here at Curry Ford Road and Chickasaw Trail in September 2021, as part of the chain's recent expansion throughout the Orlando area. After finding success expanding throughout South Florida, Presidente made the jump to the Orlando area in 2019 following the company's purchase of a few former Winn-Dixie stores closed in that company's bankruptcy in 2018. Presidente has continued to pick up additional locations throughout Orlando in the years since, much like this former Publix in East Orlando. Besides switching out the exterior signage, everything about the building's exterior is original from Publix, including the paint scheme. Like I said before, Presidente isn't known for doing elaborate remodels, that fact becoming much more apparent once we get inside.

     Entering the vestibule, right off the bat we find a remnant from Publix's Wavy Pastel days - the wall tile! The white square tiles with the pastel orange/green squares in the middle is a remnant from the building's original Wavy Pastel decor. Before you get too excited, I just have to note this store didn't close with the Wavy Pastel decor (it had Classy Market 3.0/Sienna instead when it closed), but Presidente's remodel did uncover a handful of Wavy Pastel remnants, like this tile (which most likely would have had the famous green bean welcome sign covering it behind the carts).

     Stepping into the main store, the remnants of Wavy Pastel get left behind for our old friend Classy Market 3.0. Turning to the right after leaving the vestibule, we find the floral department. Presidente's floral department is much smaller than Publix's would have been, as the entire floral department here consists of those few bins of flower bouquets. More interesting though is how Presidente repurposed the old CM 3.0 department sign on the wall, which was originally a hanging sign too. Presidente changed out the old symbol for one of their own, which incorporated Presidente's logo with a picture of flowers. A pretty neat re-working of the old sign, and we'll be seeing more of this throughout the store.

     Much like Publix would have had, Presidente uses the space between the entrance and the "grand aisle" for promotional displays. A few bins of items on sale are out of frame to my right, with a few decorated tables of baked goods filling up the rest of the area. I visited this store not long after it held its grand opening, so there were still plenty of balloons and other decorations hanging around from the grand opening festivities.

     Before we turn our attention to the grand aisle, here's a quick look across the store's front end. Still feels a lot like Publix from this angle, right?

     We'll return to the front end later in the post, but for now, let's continue our journey into the store with this view toward the "grand aisle". In these mid-1990's Publix stores, we'd find the deli in the front right corner, followed by the bakery on the right wall, with meats then following in the back right corner. Presidente still follows that same floorplan, however, a majority of the former deli space was turned into a large cafeteria (the cafeterias being a huge staple of Floridian Hispanic supermarket chains). To the left of the cafeteria is current deli counter, the cafeteria space occupying the location of the old Pub Sub/prepared foods counter from the Publix days.

     With the addition of the cafeteria (a sign Publix would have never had), Presidente decided to create their own signs for this part of the store so they all matched. I'm pretty sure these signs are unique to this location, as they appear to match the aesthetic of the Classy Market 3.0 decor remaining in the rest of the building (especially the design of the lettering and the symbol above it). Presidente does have a decor package of their own that gets used on occasion (or gets retrofitted over someone else's decor), but it looks nothing like this. Presidente's own decor is a rather basic red, white, and blue design, which you can see an example of here.

     Also to note - look closely at the tile behind the deli counter. When this store remodeled into the Classy Market era, the Wavy Pastel tile design was covered over with gray squares. One of the gray squares fell off, and the same tile pattern from the vestibule can be seen behind the deli counter again.

     The "grand aisle" is officially labeled as aisle 1, with some dairy products occupying a cooler opposite the service departments. The aisle markers are just Publix's Classy Market 3.0 ones painted blue, with new panels to match the blue color.

     The bakery counter is located to my right, with a dining area for the cafeteria taking up the center of the aisle.

     From the back of the store, here's an overview of the grand aisle. The paint colors on the wall are still from Publix, but now with modified signage from Presidente.

     The back right corner is home to the meat department, and with the exception of that stock photo hanging from the wall, all the paint and fixtures are leftover from Publix as well.

     And if I turn the camera just a little more to the right, we find the Classy Market 3.0 "Meats" sign still hanging around too.

     At the back of the store, we find the meat and seafood counter, which are still mostly original to Publix with the exception of the modified sign symbols. It appears that Presidente cut the grocery aisles a bit short back here to make for a wider back aisle, as these 1990's Publix stores (or really, most Publix stores) usually don't have a spacious back aisle like this.

     Even though the pallet drops were a bit in the way, here's a look toward the Seafood counter. Behind the counter you can see more of the old Wavy Pastel tile, but covered over with the gray panels like we saw behind the deli.

     Beyond the meat and seafood counter is the dairy department, as well as more pallet drops in the middle of the newly-expanded back aisle.

     Moving into the grocery aisles, we see that Presidente even carried over Publix's tradition of hanging posters over the aisles. I guess if Publix left the bracket behind, why not?

     These grocery aisle scenes really make it seem like this is still a Publix at first glance. It's only when you look closer at the photos and notice the minor changes that Presidente made on the walls that this place gets really strange!

     Returning to the front of the building, here's another look across the front end. Above the check lanes is a raised ceiling that was once a skylight. Sadly, Publix covered over many of the skylights in their 1990's era stores, as I believe it was mentioned once they were quite prone to leaking. While the skylight in this store was covered, some still do exist.

     From the front end, let's dive into the grocery aisles once again:

     It's still crazy how much effort Presidente went though the capture the essence of Publix in this store, and trying to match the decor they inherited.

     Here's a close-up of the dairy sign on the store's back wall, with its accompanying symbol modified by Presidente from the original.

     Presidente also installed some additional stock photos on the back wall, which do a good job of breaking up all the blank brown space on the wall.

     Getting into the last few grocery aisles, we find the soda and beer, followed by frozen:

     The beer coolers occupy one side of aisle 12, with frozen foods in the coolers opposite.

     The pharmacy counter and a few short aisles pf pharmaceuticals would have once been located in the store's front left corner. Presidente doesn't operate pharmacies, so the old pharmacy counter was sealed up, and this space was converted into a home for more pallet drops of product. What little bit of health and beauty and pharmaceuticals Presidente does sell have since been relocated into the main grocery aisles.

     A photo of the Presidente Supermarket flag hangs on the side wall where produce once transitioned into the pharmacy aisles.

     Aisle 13 is the store's last aisle, with the remainder of frozen foods to my right, and more pallet drops to my left blocking the coolers from produce. I'm pretty sure Presidente removed an entire row of coolers that would have once been to my left, as the frozen food department here was really small compared to what Publix would have normally offered (Publix usually does two full aisles of frozen, while Presidente now has two half-aisles). Floral would have been at the front of this aisle too, but as we saw, floral was relocated to that small area next to the front entrance.

     At the back of the store we find the produce counter, and some more cheaply disguised Wavy Pastel tile. As I'm writing this post and looking at the photos a bit closer, I've realized Publix didn't really put a lot of effort into this store when it remodeled to Classy Market 3.0 sometime around 2016 (remodeling from what appears to be Classy Market 2.0 - not a great photo at that link, but I can see the CM 2.0 "Frozen" banners in the background). The CM 2.0 remodel most likely replaced the store's original Wavy Pastel decor. The cheapness of the CM 3.0 remodel should have been a pretty obvious sign this store was doing poorly, as Publix didn't install new tile backsplashes in the service departments or the 3-D effect signs. A more typical CM 3.0 remodel to a store of similar vintage to this one should have looked more like this. I think Publix was just trying to ride out the losses from this store as long as possible, until they finally gave up on it in 2020. Publix isn't a company that likes to close stores (especially in the modern day), so a store has to be doing pretty bad to close outright like this location did.

     Turning around, here's a look into the produce department itself. Presidente reused Publix's old produce display tables, just shuffling around the arrangement of them a bit.

     Behind the large table of plantains and bananas would have been the old pharmacy counter. The pharmacy counter was walled off by Presidente, although a door was installed to access the former pharmacy area.

     Here's a better look toward that door into the old pharmacy space, a scar from one of the old pharmaceutical aisles leading up to it. While the door was propped open, I didn't get a good look into that room since I could hear people talking inside. I wonder if the old pharmacy is still mostly in-tact back there, or if Presidente ripped out most traces of it to use that space for anew purpose.

     Now that we've made our loop around the salesfloor, we find ourselves back at the check lanes.

     I visited this store really early in the morning (not long after it opened for the day, actually), so none of the main registers were open. All purchases made at this time of morning had to go through the service desk, pictured here in front of the check lanes.

     Presidente has been expanding like crazy in Orlando, so it appears they're doing quite well on their Central Florida expansion effort. I'm sure this store picks up a bit later in the day, as this part of Orlando within close proximity to South Semoran Boulevard has a rapidly growing Hispanic population, and Presidente is one of many supermarkets that has popped up in the area recently to serve that growing demographic.

     One last front end shot before we head out...

     It looks pretty close to the original, but the "Thank you for shopping at Presidente Supermarket" sign is all new, as Publix's old sign didn't use an italic font.

     While Publix may be "el Presidente" of the Floridian supermarket scene, every once and a while they have to admit defeat. Hopefully Presidente's new store here at Curry Ford and Chickasaw Trail works out well for them, and that they can do better here than Publix did. We'll eventually see more of Presidente Supermarket either here or on MFR, as they do have some interesting stores out there.

     Anyway, more from AFB's supersized April lineup to come next week, so be sure to come back next Sunday for that.

So until the next post,

The Albertsons Florida Blogger


  1. While I am hardly a Publix expert, even I can tell that this Presidentelix quite clearly has a lot of Publix left over in it! It's probably a smart move by Presidente to go the 'cheap' route here and keeping so much Publix decor around. I'm sure Florida shoppers will quite appreciate that even if they did somewhat abandon this Publix for other nearby Publixes.

    I'm a little bit surprised Publix left so much for a competitor to use. Some supermarkets seem to leave their old decor behind to be reused, but not all of them do that. I suppose Publix probably feels that anyone recycling their decor probably isn't a threat. It's hard to disagree with that reasoning, but with this decor being so recent, there is some risk that shoppers alienated by nEvergreen might want to return to a Publix that feels more familiar!

    The fact that Publix cannibalized their own stores is a bit odd. I suppose it's odd that it doesn't happen more often!

    Looking at this place on the map, it seems it's not too far from the S. Semoran Albertsons and Kmart that I visited in 1988. Well, I only visited the Albertsons, but I saw the Kmart as well and I certainly do remember it. That was the first Albertsons I ever visited so it's nice seeing it on the map again. It looks like a Big Lots has moved into a subdivided spot in the old Kmart! That might make for an interesting MFR visit at some point! I know that you do like Big Lots and it probably reasons that your readers generally like Kmart!

    One interesting note about the Curry Ford Square Publix is that the Aldi across the street from it actually has a higher user rating on Google (4.6 for Publix vs. 4.7 for Aldi). I guess your point in a previous reply about Aldi being trendy in Florida is correct as maybe shoppers prefer it to even Publix! Of course, Publix's sky-high prices does open the door for someone to come in with lower prices and steal their thunder. Credit goes to Aldi for pulling it off though where others have failed.

    On the topic of Hispanic supermarket conversions, perhaps you heard the news that Albertsons is opening a new store in the Dallas-area suburb of Irving in an old Minyards and Fiesta Mart location. I think it's been a long, long time since Albertsons has opened a new store on the Dallas-Houston-Austin-San Antonio side of Texas under their own name. The best we can guess is that Albertsons is converting the old Fiesta on the cheap and they don't want to risk besmirching the respected Tom Thumb name, what they usually open new stores under in Dallas, and so they are using the perhaps more second-tier Albertsons name instead. Since Albertsons is getting a subsidy from the City of Irving for this location, perhaps opening it as an El Rancho was a non-starter. The fact that Fiesta couldn't make a go of things in that location might be a sign that the Hispanic format might not be the best fit there anyway. Anyway, it'll be interesting to see what this store looks like when it opens. Will Albertsons be really cheap and reuse old Minyards/Fiesta fixtures? Will the store be full of hand-me-downs from other Southern Division Randall's/Tom Thumb/Albertsons stores? We'll see! Fiestalbertsons are hardly unheard of, but those are old Albertsons that became Fiestas, not the other way around!

    1. If you can't beat Publix, I guess the second best route is to recycle their decor! Publix typically auctions off all the fixtures in stores they close, so I've seen some independent markets end up with a handful of signs, but I've never seen a Publix close and reopen as something else with most of the decor still in-tact. Publix must have had a deal with Presidente going on prior to closing this store, and sold them the location fully furnished.

      Publix is a company that doesn't like to admit defeat, so they'll eat the losses on a bad store for years before taking the hit and closing it. You'd think with stores across the street from one another a situation like this would be more common, but I think Publix actually drives enough sales to justify it, as crazy as scenarios like that look in real life.

      Actually, I visited that new Big Lots in the old Kmart shortly after visiting this Presidentelix! That store will come to the blog eventually. I've posted about the old South Semoran Albertsons too, if you haven't seen those photos yet.

      Aldi is doing really well in Florida, and they're building new stores here about as rapidly as Publix is! I don't think they're going to steal Publix's steam (as they're trying to appeal to a different kind of shopper), but it's nice to see a grocery chain prosper here for a change!

      I did see a discussion about that new Albertsons in Irving. I don't know when the last new Dallas-area Albertsons opened, but like you said, it had to have been a long time ago (probably pre-2006 breakup if I had to guess). I know Albertsons was quite powerful in Dallas in the 90's and early 2000's, which has probably contributed to their longevity in that area. It's nice to see their commitment to the area with the opening of that new store, and maybe more will come from that too. After seeing some conversions in Albertsons' different divisions, I'm guessing the new Irving store will keep much of the layout (and potentially fixtures) from the prior occupant, just with one of the company's many current decor packages thrown up on the walls to freshen the place up.

  2. Wow, thank you for all of the links! I’m glad I was able to help out with identifying the differences in some of these 1990’s stores, and I thank you for helping me with those efforts!

    It is funny how Presidente seems to embrace the Marketplace décor as much as some other chains I have seen. While Winn-Dixie is on track to kill it off in their stores over the next few years, it will be a while before it is gone from all these second-generation supermarkets.

    I find it interesting how this store has the Wavy Pastel tile pattern in the cart area. I feel like most stores I have seen got the Metallic Marketplace-style checkered white and grey tiles in this section. (here is a look at that pattern in this store’s deli: )

    Wow, bootleg Sienna signs! I feel like the floral sign takes up more space than the entire department! One question I have about the deli department tile: were those Wavy Pastel tiles covered with the grey squares or were they replaced with a physical tile? It almost looks like the slate that new-build Sienna stores get in the deli. I also think that the one Wavy Pastel tile that was left wasn’t covered because it was behind a sign (I see a bracket over it).
    I think I see an Evergreen-era “Only Need A Little?” sign left behind in the meat department. It is surprising how that made it into a store that was on death’s doorstep. Also, while many of the colors do look original to Publix, Presidente did paint part of the walls by the deli (would have been green but is now orange), bakery (the cream portion was blue), and seafood (the blue section was green). They probably did this to patch any labelscars.

    You are right in saying that this store got a cheaper Sienna remodel because most locations get some 3D sheetrock around the perimeter of the store for the signs to “sit” on. I have, however, seen a number of stores just get the colorful vinyl stickers to cover up Wavy Pastels tile and think it is rarer to see Publix add the tile overlays. The grey that is in the store today looks like it was added during the CM 2.0 remodel (or before) since it is in a Foursquare picture from 2012. I also found this picture proving it had CM 2.0 (look at the produce leaf in the edge of the shot): The fact that the store had the CM 1.0 aisle markers makes me wonder if it had CM 1.0 for a time before 2.0 was installed. I thought most stores that remodeled directly to 2.0 would’ve gotten the appropriate aisle signage, and only stores that converted from 1.0 kept the old signs. I could be wrong.

    Wow, I wouldn’t have even noticed that the “thank you for shopping” sign wasn’t original. It looks so convincing, until I noticed the italics that you pointed out.
    Overall, a neat post! I think it is ironic that my post next Saturday will also feature a 47N former Publix. I can’t wait to see what you have for us next Sunday!

    1. I've commented on your blog before and I wanted to tell you that Chickasaw did indeed have Classy Market 1.0 before 2.0, you were right.

    2. Wow, that video answers so many questions! It also leaves me with a couple more: how in the world did you find a Russian (?) tour if the store? How did the lady get away with filming this back then? (I feel like it would've predated any halfway decent cellphone cameras since the store would've remodeled to CM 2.0 between 2008-2010).

      Also, the video made me realize this was one of the early 47N Stores featuring skylights over produce, like you mentioned on my blog!

    3. You're welcome! Your list makes it much easier to identify these stores, which all start to blend together in my mind and look the same if I'm not careful!

      I have a Marketplace Presidente store photographed, but I haven't gotten around to posting it yet. I actually think there are more Presidente stores out there with Marketplace than Presidente's own decor! Even if WD eradicated Marketplace from their own stores, it's legacy will certainly live on through all the reused decor that exists in these smaller stores.

      Since this appears to have been an earlier 47N stores (as you mention below), that's probably why it got the vestibule tile pattern that aligned more with Wavy Pastel than Metallic Marketplace.

      Bootleg Sienna probably isn't as fun as the bootleg Wavy Pastel you've been showing us on your blog, but it's interesting nonetheless! The Wavy Pastel tile in the deli was covered over with gray squares (I guess a sticker or thin cover of some kind), as it didn't look like another layer of tile glued over the old ones. The sign theory makes since for the uncovered tile behind the deli counter, but you never know in a cheap conversion! Good eye with the Evergreen "Only need a little?" sign - I didn't catch that. My guess is Publix sent those out to all stores at the time those were made, and why they ended up here. The different colors on the walls near the deli didn't click in my mind (another example of how I'm not as detailed-focused as you and Retail Retell are!), but I'm sure the original Sienna signs glued to the wall left some marks when they were removed, leading Presidente to repaint everything.

      I'm surprised this store had Wavy Pastel, CM 1.0, CM 2.0, and CM 3.0, especially if it was on a downward slop in its later years, but I guess that's Publix for you. Store #107 remodeled to CM 3.0 only two years before it was town down and rebuilt, so I guess Publix has a lot of money to spend on remodeling! This store probably did decently until the time right after its CM 2.0 remodel, when the big new store opened in the old Albertsons right down the street. The CM 3.0 remodel was certainly cheap, and probably a last ditch effort to see if a light refresh could turn things around.

      I think the 47N you'll be posting about will have some more interesting decor surprises than my 47N did! Looking forward to that post!

      As for the video Anonymous linked to - that's a really good walk-through of a CM 1.0 Publix! The video quality is 2000's grainy camera at its finest, but you can still see a lot. You can see the produce skylight in my photo here:

      It looks like it hasn't been covered over either, but for whatever reason I didn't think much of it when I was there.

  3. I was able to sneak a peek in the former pharmacy area of this store. It is being used for storage of dry grocery items, like paper towels and the like. Another note, Presidente did invest in a new refrigerated case for the meat department, choosing to replace a flat case with a full service meat case where customers can choose their own cuts. Also, a band saw was placed in the seafood area for cutting whole fish. I believe that some of the produce tables were recycled from former Publix 347 as all of the produce tables were removed from Publix 347 prior to its conversion to Presidente. In addition, I understand that at a point during Publix's closing of this store, any equipment that was in the store had to stay in the store. Prior to that time, other stores were able to come to the store and pick up items (shelving, etc). This store draws a good lunch crowd everyday at the cafeteria. I noticed recently that the small display of cut flowers has been removed from the location at the front of the store and replaced by a small rolling rack of flowers.

    1. It appeared to be some kind of stockroom in the old pharmacy, so thanks for the confirmation on that! I know Presidente has a larger and broader selection of meats and seafood than Publix had, so it makes sense they brought in some new, more specialized equipment than Publix had. It makes sense Presidente may have had a surplus of fixtures from Publix #347 that were used to furnish this store, though I don't know why they brought the tables here if they didn't want to use them at old 347. I visited this store very early in the day so there were very few people around shopping or eating, but it's a busy area so I'd imagine it picks up later in the day.

  4. Thank you! Great article. Is Presidente run like a Sedanos or like a Frescoymas??

    1. Thanks! Presidente is very much of the same vein as Sedano's and Fresco y Mas, with a similar selection to those two stores.