Sunday, February 18, 2018

Say Hello to Harvey's

Winn-Dixie #2314 / Harvey's Supermarket #1714
1066 Clearlake Road, Cocoa, FL - Clearlake Square Plaza

     One of the biggest changes to the supermarket scene in Florida over the last year has been Southeastern Grocer's numerous conversions of Winn-Dixie stores into their new Fresco y Mas Hispanic supermarket format and their new Harvey's discount supermarket format. While Fresco y Mas has so far concentrated their presence to South Florida, Harvey's conversions have been seen in most other parts of the state, as well as outside of Florida with some BI-LO to Harvey's conversions in the Carolinas. I know many of you have expressed interest in seeing what these new Harvey's stores are like, so today I will present to you one of these stores, as well as explaining the background of Harvey's Supermarket:

     The first Harvey's Supermarket opened in 1924 in Nashville, Georgia, however, the company can trace its roots back to 1910 when Iris Harvey began a makeshift grocery store in her living room as a means to supplement her family's income. Iris's living room supermarket became so successful, that her husband J.M. Harvey quit his job as a railroad foreman in order to grow his wife's successful grocery venture. The husband and wife duo moved their grocery store from their home to an actual storefront in 1924, marking Harvey's Supermarket's official debut. Mostly through acquisitions, Harvey's would grow themselves into a chain of 43 supermarkets in Southern Georgia as a family run operation. Harvey's stores at the time weren't anything fancy, but they did their job at providing basic groceries to the small towns they served. In 2003, the Harvey family sold their grocery stores to Delhaize, parent company of Food Lion. Delhaize would merge the newly acquired Harvey's stores into their Food Lion division, and some overlapping Food Lion stores were also converted into Harvey's stores. Food Lion would later assume all control of distribution to the Harvey's stores as well.

     In 2013, Delhaize announced that Harvey's Supermarkets was to be sold to BI-LO Holdings (now Southeastern Grocers) as part of the package that also included Sweetbay Supermarkets and Reid's. This transaction would get Delhaize completely out of Florida, as well as significantly reduce their store count in Georgia. According to the original plan, BI-LO Holdings wanted to retire the Harvey's name and convert all of their stores to Winn-Dixie, however that ended up not happening. Harvey's was the only one of Delhaize's three brands to survive the sale to BI-LO Holdings, as all of the Sweetbay stores would later become Winn-Dixie and all of the Reid's stores would convert to BI-LO. Between the time the sale of Harvey's to BI-LO Holdings closed in late 2013 until 2016, Harvey's remained mostly as-is from its days under Delhaize's control, other than switching to BI-LO's distribution network. It wasn't until May 2016 when Southeastern Grocers unveiled their new direction for Harvey's at a prototype store in Jacksonville. Until this time, Harvey's was a traditional supermarket chain that focused on small town customers. Beginning in May 2016, Harvey's new direction was to be more "discount" oriented, with heavy emphasis on low price programs and the introduction of a rather large "$1 Zone", something I'll talk more about throughout this post. Including that first prototype, somewhere around 35 Winn-Dixie and BI-LO stores have been converted to the Harvey's banner since May 2016. I can't speak for the BI-LO stores, but many of the Winn-Dixies that were converted to Harvey's seem to have been locations that were never touched since the bankruptcy, or were previously Save Rite locations that converted back to Winn-Dixie. In addition to the new Harvey's format being rolled out to former Winn-Dixie and BI-LO stores, the original batch of Harvey's locations in Southern Georgia and the Florida Panhandle have also received the refresh and format change you'd find in one of the converted stores.

     In the photo above you can see what the Cocoa Harvey's store looked like prior to its banner change on August 2, 2017. This store was part of a batch of 7 new Harvey's locations to open in Florida, which included the brand's debut in Central Florida. While I got a few exterior photos of this store prior to it being converted to Harvey's, I was never in here when this store was a Winn-Dixie. Prior to the Harvey's conversion, this store hadn't seen a remodel since the early 1990s, and had what I call the "Cheap Marketplace" interior. It wasn't the most appealing or visually exciting interior, and it looked extremely dated (not to mention bland). "Cheap Marketplace" was usually used as a way to freshen up some of Winn-Dixie's older stores during the peak of the Marketplace era, even if the stores were expanded or a fair amount of work was done on the building itself.

     Other than some green paint and a new sign, the exterior is still the same as it looked in the Winn-Dixie days. This store opened as a Winn-Dixie in 1984, and has all the characteristics of an 80's built Winn-Dixie. When this store was converted into a Winn-Dixie Marketplace in the early 90's, it appears that an addition was added onto the building's right side (you can see this in the satellite imagery later in the post). Around the time this Winn-Dixie was converted into a rather blah example of a Marketplace store, another (much fancier) Winn-Dixie Marketplace opened two miles north of here in The Shoppes of Cocoa North. What's interesting about that store two miles north of here was that it was expanded into a deluxe Marketplace store in 1999, featuring larger fresh departments and a new liquor store (very similar to what is being advertised at the store in this flyer). Pretty fancy stuff for a 90's Winn-Dixie, right? However, if you clicked on those previous links to my photos of the Cocoa North Winn-Dixie, you'll see that fancy frills couldn't even save it. The Cocoa North Winn-Dixie closed in 2007 and has been abandoned ever since, while the rinky dinky old store just down the road continued to live on.

     The Harvey's remodel was able to freshen this store up just a bit from the condition it was left in as a Winn-Dixie, but you'll see this place still feels very much like an old Winn-Dixie once we step inside.

     From The Beef People as Winn-Dixie... a promise of low prices as Harvey's, as we see how the signage on the right side of the building changed during the conversion. The actual points Harvey's is promising are listed on the left side of the building, which we'll see in a moment as we head toward the entryway. Speaking of the entryway, this side of the building has a ramp leading up to the right side of the vestibule. Usually most older Winn-Dixie stores I come across have the entrance on only one side of the vestibule, although I have seen some with doors on both sides. I wonder if this store had doors on this side as well prior to its Marketplace era remodel, considering the placement of that ramp like it is there.

     Like I said before, the "new" Harvey's is very much pushing itself if a price conscious, discount-oriented grocery store. It's such an emphasis that they even have to put a giant sign about it on the front of the building! 

     With all of that background stuff out of the way, let's head inside and see what Harvey's is all about...

     Stepping inside, we get a warm welcome from a giant photograph of the store's manager. We also get our first taste of this store's blend of old Winn-Dixie characteristics with its new decor, visible in the background (don't worry, we'll get a closer look at that in just a moment). When I came to take these photos, this store had officially been a Harvey's for only 6 days.

     Since this Harvey's was still relatively "new" during my visit, they had a stack of these flyers explaining where products had been moved around too. The layout of the store's service departments was unchanged from the Winn-Dixie days, although some of the grocery selection was moved and consolidated in order to accommodate the $1 Zone.

     The Grand Opening circular, which celebrated the opening of this new Harvey's in Cocoa in addition to the six other Harvey's stores that opened the same day as this one elsewhere in Florida.

     In these new Harvey's stores (in addition to most other Winn-Dixies that have gotten the recent upgraded carts), they offer these odd mini-carts instead of the old two-tier style ones for smaller shopping trips. I commented on these carts in my post on the fancy new Winn-Dixie in Cocoa Beach, but I didn't get a close-up shot of one there. Since this Harvey's was my next stop after visiting that Winn-Dixie in Cocoa Beach, I figured I could make up for that here!

     Cart storage takes up the remainder of the vestibule space. Behind the carts is a giant sign that briefly explains the history of Harvey's Supermarket, in addition to including some historic photos from Harvey's early stores. I thought this was a nice touch, especially as an addition to a new store in an area where Harvey's has never operated before.

     In early 2016, Winn-Dixie introduced their "Down Down" ad campaign (which is still very much alive and well two years later), featuring the tagline "Prices down and staying down". (If you prefer to hear that tagline in song rather than just reading it on your computer's screen, click here for the catchy "Down Down" commercial). Instead of replicating "Prices down and staying down" at Harvey's, SEG modified the tagline to "Prices low and staying low" at Harvey's to demonstrate how Harvey's prices started out low and will remain that way (rather than suggesting at how prices were slashed "down" at Winn-Dixie). Otherwise, the style of the signage and its use throughout the store is very similar to how you would see the "Down Down" promotional signage at a Winn-Dixie.

     And here's our first good look at Harvey's decor, which is just a horrifically bright yellow version of the current "Down Down" decor. Fresco y Mas uses this exact same interior. I don't know why they chose to use the yellow version of this decor for Harvey's (or this bright shade of yellow to begin with), as I believe using Harvey's forest green color for the walls with white letters would have looked so much better. This yellow color is pretty powerful in person, which is somewhat demonstrated in the following photos. If SEG's goal was to brighten up these stores with this decor, they certainly achieved that goal! Here's a similar photo of this part of the store back in the Winn-Dixie days for comparison.

     Other than the wall decor itself (which is officially described by SEG as a "vibrant color palate with fresh, contemporary interior signage), not much else was changed inside. The ceilings are original, the floor tile is still the Winn-Dixie Marketplace pattern, and even the coolers are original from Winn-Dixie (this is even more apparent over in the frozen foods section). Even with the modernized decor, the store itself still feels old since so much of what Winn-Dixie left untouched for over 25 years still wasn't touched during the remodel.

     Upon first entering the store and going beyond the registers, you enter a small area with some promotional merchandise (an area which also serves as a small seasonal merchandise section). That can be seen in the prior two photos. Beyond that is the produce department, which is located in the front right corner of the store. This part of the store is housed in the Marketplace era addition from the early 90's, and includes the raised ceilings over produce which were typical of this era. The above photo looks from produce toward the deli and bakery in the back right corner of the store.

     Even though Harvey's is aiming to be a "discount oriented" grocery store, Harvey's stores still feel more like a traditional supermarket compared to a more no-frills style operation like Save A Lot. Harvey's still carries a decent variety of items and national brands, uses traditional supermarket stocking techniques rather than placing product out in boxes, and still has a full service deli and meat counter.

     Not quite the same effect over here with the raised ceilings as this would have looked way back when, and with the deluxe version of the Marketplace decor too. This is a more detailed view of the funky classic look.

     Moving away from produce, this "grand aisle" gradually transitions into displays of sale items and prepackaged bakery goods.

     And you can see just about the entirety of Harvey's bakery here. Harvey's bakery consists of prepackaged cakes and breads. I can't say for sure since I was never in here during the Winn-Dixie days, but I think the in-store bakery was eliminated during the Harvey's conversion. A bit later in this post we'll see where I believe Winn-Dixie's bakery was located, and I'll show you some evidence that seems to point to it being covered over. However, some older Winn-Dixie stores never had much of a bakery to begin with, so it could have gone either way here.

     Looking back into the main aisle, we can see some of the tables of prepackaged baked goods offered here. This is actually a pretty good selection of baked goods, considering some actual Winn-Dixies that lack a full-service bakery don't even carry this many baked goods! I also saw a sign here that said you can still order custom cakes from this store. I'm not sure how that works though since the bakery was eliminated. My guess is that Harvey's can order the custom cakes from SEG's baked goods facility pre-decorated and frozen as needed.

     Beyond the "bakery" is the full service deli counter, which was retained for the Harvey's conversion. The deli offerings are exactly as you would find at a typical Winn-Dixie, with the usual sliced meats, prepackaged salads, as well as rotisserie and fried chicken offerings.

     Along the back wall, prepackaged deli meats follow the deli counter. Seafood and meats are located further down the wall in the distance.

     Aisle 2 is a double wide aisle of drinks and sodas. In the Harvey's conversion, this store lost a few grocery aisles so some double-wide aisles could be added, as well as the $1 zone.

     The entirety of the double-wide soda and drink aisle. Part of the lower ceiling from the produce department sticks out into this aisle as well.

     A look across Harvey's front end, as seen from produce. There's certainly no shortage of yellow in this place. Honestly, the funky "modern" yellow decor clashed pretty bad with all of the other older traits that were left behind in this store, such as the old ceilings and the old floors. The new decor also has a bit of a sterile feel to it too, which is a trait that ins't quite as apparent in stores that got deluxe remodels to this decor package (like the Cocoa Beach Winn-Dixie I keep referencing).

     One last peek into the produce department before heading into the $1 Zone...

     And here it is, the much touted Harvey's $1 Zone. During these Harvey's conversions, the $1 Zone is one of the biggest things that SEG likes to push as part of the new discount oriented format. Three of the grocery aisles were eliminated in order to accommodate the new $1 Zone, which carries a variety of merchandise including groceries, office supplies, health and beauty products, cards and party supplies, and seasonal merchandise. The items in the $1 Zone include some name brands, but the majority of the items here are the same off-brands you'd find at Dollar Tree (in addition to other off-brands I've never heard of). I will say this though, both times I've been to this store (during my photo excursion as well as one other time I came by here after that), I ended up buying stuff from the $1 Zone when I really wasn't planning to buy anything here to begin with. There are some decent deals in this $1 Zone section, and it does a very good job at attracting impulse buys!

     I have to say, I really liked this new $1 Zone. I don't think a dollar section will be SEG's magical cure to all of their problems, but's something to differentiate Harvey's from the others.

     Finding ourselves at the back wall once again after leaving the $1 Zone, with Seafood now visible in the distance.

     Yep - even the center support columns were painted yellow to match the rest of the store.

     When Harvey's was first sold to BI-LO Holdings (now SEG), the Delhaize store brands were swapped out in favor of BI-LO's Southern Home brand. When Harvey's was reformatted and expanded further into Florida and into the Carolinas, Southern Home continued to be Harvey's store brand. Now with the conversion of the Winn-Dixie and Southern Home brands to the SE Grocers private label, SE Grocers will formally replace Southern Home at Harvey's.

     In the pasta aisle was this mix of (older style) Southern Home packaging with the new SE Grocers private label. With Winn-Dixie carrying Winn-Dixie brand and Harvey's carrying Southern Home, at least there was some more to differentiate the two brands in Florida (even if the products were made in the same factories). With Winn-Dixie and Harvey's now carrying the same private label, it just makes Harvey's even more so a funky yellow Winn-Dixie with a dollar section.

     Over by the pasta sauce, we have the entire SEG family represented. On the shelves we see Winn-Dixie brand (presumably left over from when this store was still branded as Winn-Dixie), Southern Home, and SE Grocers together for one last time.

     Back to the front end again, as we continue further along through the grocery aisles...

     The full service seafood counter survived the Harvey's remodel as well. Meats and Seafood are one of the departments where Harvey's has spared no expense, expanding the store's selection of meats and seafood during the conversion. Also, this store still has on staff butchers for custom cuts, something other "discount" grocers do not offer (another offering Harvey's likes to push).

     Immediately next to the Seafood counter is the butcher, with cases of fresh and frozen meats extending beyond that.

     Just beyond the meat department is frozen foods and dairy. The frozen foods department is primarily located in the last few aisles, although part of it wraps along the back wall.

     Jumping back up front again for a look into the store's front left corner. If this store ever had a pharmacy (which I don't believe it did, since there was an Eckerd immediately next door to this place), it would have been located behind the magazine rack to the left side of the above photo. Just beyond that would have been the bakery.

     But before we discuss the bakery, here are a few more grocery aisle shots as we progress toward frozen foods...

     Yet another double-wide aisle created during the remodel, this time for the paper products.

     While now a wall of wine, this is the spot where the bakery would have been located prior to the Harvey's remodel if this store did have a full service bakery prior. Looking through the window in the door, it looks like there are remnants from a service department back there. That makes me think there was a bakery here, just walled off for the Harvey's conversion.

     Turning the corner from Beer and Wine, we find the rest of the Frozen Foods department. Many of the frozen foods are kept in these two rows of coffin coolers, which date back to the Marketplace remodel at the earliest (although painted white in an attempt to modernize them). The left side wall is home to dairy products.

     This part of the store is another great example of the clash between old and new. For fun, here's an example of what the full blown version of a 90's Winn-Dixie frozen foods department looked like. Yes, Winn-Dixie loved their pastels!

     Yet more "clash of the decades" can be seen in aisle 14, which runs between the two rows of coffin coolers.

     Milk is located in the back left corner of the store. While I didn't get a photo of it, Harvey's also has the animal sound buttons the remodeled Winn-Dixie stores are getting. The button with the cow sound was tucked along side one of the milk coolers next to a stockroom door. I didn't see the button that makes the chicken sound here, although I could have missed it.

     One final look across the back of the store before heading up front again...

     This store was decently busy during my visit this particular weekday afternoon. They had 4 registers going with a little bit of a line at each.

     The lowered ceiling above the registers is another classic Winn-Dixie Marketplace feature. They also must have been running a decent special on Little Debbie cakes here, as each register had a display of Little Debbie products in front of it!

     This was the best I could do at getting a photo of the "Thank you for shopping at your Cocoa Harvey's" sign.

      And last but not least as we wrap up our interior tour of Harvey's is the Customer Service desk. The desk itself looks like it's original to Winn-Dixie's Marketplace remodel, although I believe the other check stands were actually switched out for new ones during the Harvey's conversion.

     For some reason I thought the placement of this little kiddie cart on a parking lot island made for a good photo. These little kiddie carts have been appearing in not only remodeled Winn-Dixie and Harvey's stores, but pretty much all other locations as their carts get swapped out for the new silver ones.

Eckerd Pharmacy #27 / Family Dollar #720
1072 Clearlake Road, Cocoa, FL - Clearlake Square Plaza

     Attached to the left side of Harvey's is this Family Dollar store, which is a pretty obvious example of an 80's strip center Eckerd drug store. Eckerd opened in this location with the rest of the plaza in 1984, and remained here until building a new freestanding location across the street in 2000 (store #179). When Eckerd sold their Florida stores to CVS in 2004, CVS acquired the Eckerd across the street from here, but never opened a store in the building. CVS still owns the building across the street, which is currently empty (although it was occupied by an Aaron's Rent-to-Own store until 2016).

     With that little side note out of the way, time to begin our look at some satellite imagery of this store, beginning with some Bird's Eye aerial images courtesy of Bing Maps:


Right Side


Left Side

    And now some historic satellite imagery, courtesy of Google Earth:

Harvey's Supermarket #1714 - 2017

Winn-Dixie #2314 - 2009 - Here you can clearly see where the addition was done to the Winn-Dixie building during the Marketplace remodel.

Winn-Dixie #2314 - 2005

Winn-Dixie #2314 - 1994

     We'll conclude this post with a wide shot of the plaza, where we can see the former Eckerd and former Winn-Dixie together. When it comes to products offered, selection, and price, Harvey's actually has something going for it. However, the visual appeal of the store leaves little to be desired. The bright yellow decor is powerful on its own, but when paired with a 25 year old flooring pattern and a store that still feels dated overall, it's not the most appealing situation. This isn't just a problem with this store, as many of the other Winn-Dixie to Harvey's conversion stores I've seen photos of online contain a strange mashup of new decor with 25-30 year old remnants from the Winn-Dixie days (see here, here, and here for a few more examples). This particular Harvey's in downtown Jacksonville, though, looks pretty nice compared to some of the others, as that former Winn-Dixie had a deluxe version of the post-bankruptcy remodel prior to becoming Harvey's. According to claims from SEG, the Harvey's stores are supposedly doing well (interpret that as you may), so I wouldn't doubt it if more Winn-Dixies and BI-LOs will be announced to be converting to Harvey's. No new Harvey's stores have been announced for 2018 as of when this post was published. Is Harvey's the answer to SEG's problems? Probably not. Even though the concept isn't bad, converting weaker traditional stores to a discount format is typically a sign of desperation for a chain, much like when Winn-Dixie was converting stores over to Save Rite prior to their bankruptcy. Not only that, but the remodels are definitely budget remodels, and don't necessarily produce the most flattering results for store appearance and atmosphere, as we saw here in Cocoa. Even with the new wall decor, this place still comes off as dated to me. Anyway, now that we've taken a look at the new Harvey's what do you think of it? Desperation? The future? SEG trying to buy themselves time? If you have something to say, feel free to share it in the comments section below...

So that's all I have for this post. Until the next time,

The Albertsons Florida Blogger


  1. And in other SEG news:

    Also, I’m nearly two weeks late with this but Kroger also sold their convenience store business which would reduce their presence in Florida.

    (Tried to post last night, but I don’t think the comments went through)

    1. Southeastern Grocersr closing approximately 200 stores is scary. I project some quality stores among BI-LO, Fresco y Más, Harvey's Supermarket, and Winn-Dixie to close or be divested to competitors.

    2. I'm a bit nervous to see which stores will be effected if they go through with those closings. I have some predictions, but there are always some surprises too...

  2. Winn-Dixie #2314 did not have a pharmacy.

  3. To offer a fourth suggestion, I think SEG is basically doing what it can under the circumstances. They have a lot of really old stores that haven’t been given any attention in far too long. Some that received attention didn’t get nearly enough, as you illustrate with the “Cheap Marketplace” interior. That may have helped a little at the time, but as we sit here in 2018, W-D still has the same problem: too many stores that look like 1994, and the declining public perception that goes along with operating old, outdated stores. To fix that problem – and stand any chance of competing with significantly better chains like Publix – they would probably need to make every store they have look like the Baymeadows Winn-Dixie. That clearly isn’t happening – with a billion dollars in debt and a bankruptcy filing on the horizon, the money isn’t there. The apparent alternative is finding a way to give some of these badly dated stores some cheap attention, and maybe re-position them to try and compete at the low end of the market. I think that’s probably a tall order. From my visits to Florida, Walmart seems to have the price-conscious segment of the market aggressively covered, and even with Down Down, SEG isn’t going to match Walmart on price anyway.

    The sad truth is that these converted Harvey’s stores still don’t look very good. The yellow is garish, and definitely clashes with the 90s pastel tile, but even more glaring to me is the ceiling. Dirty, yellow and missing ceiling tiles is not what I want to see in a store selling fresh food. Either replace the drop ceiling or lose it. I digress, but SEG is in a real tight spot. I hate to see stores close and people lose their jobs, but closing their most hopeless locations as part of a bankruptcy filing is probably something SEG needs. At least pare things back to the stores that might stand a chance. I do think it’s pretty obvious why McLeod left. He very likely realized that righting the ship would require far more money and patience than Lone Star was ever going to give him, and he had no interest in sticking around for the inevitable dumpster fire. I hope I’m wrong. Thanks, AFB, for the post and all you do with the blog – I enjoy reading it.

    1. Ever since the bankruptcy, Winn-Dixie has come out with some good ideas and concepts, such as the Transformational remodels and the Baymeadows prototype, but unfortunately their financial issues kept those remodels scaled back to a point where they could never get any of them chain-wide. While Winn-Dixie has clearly wanted to try to do something to clean up their stores, the money has never been there for them to actually get anything off the ground. Not to mention the fact that they kept switching around concepts and decors at least 4 times over the last decade (due to management changes and the merger), bringing more unwanted inconsistency to the chain. Not only that but Winn-Dixie is still haunted by their reputation for old, unclean stores, from the late 90's and early 2000's, and getting that perception out of people's minds would take a lot of effort. Winn-Dixie is in a tough place right now, and it's going to be a hard fight for them to win. It will be interesting to see how this potential bankruptcy plays out, and how SEG will emerge from it. You're welcome, and glad you enjoy the blog!

  4. With possible bankruptcy looming again, I think Bi-Lo/Winn-Dixie should really close some of these stores, if they can't afford to do a good remodel. Personally, I believe any stores that weren't remodeled to the post-bankrupctcy decor in 2008 and later should be closed or if they are good stores otherwise, remodel those, but let the rest of the under-performing and outdated stores go.

    This would give Winn-Dixie a more consistent store base and eliminate some of the public perception that they run old rundown stores. W-D got a lot of good newer or recently remodeled stores with the Sweetbay buyout, but all of these old and converted stores I think are still dragging down their image. I'm surprised there are really many left, as it seemed in many cases the 80s and 90s stores were shut down if they were near a new Sweetbay location.

    As for competition buying these stores, I don't see it as being much of a threat. With their age and probably location, I don't see most chains having much of an interest in opening in them, especially given all of the money it would take to remodel them. Most likely an independent or chain such as Save-A-Lot would be the new occupant.

    Also, no more remodels. All of this remodeling, especially that done after the Bi-Lo buying them, has really gave them a jumbled store base. In stores remodeled since 2008, they have at least 4 or 5 decors. I know Bi-Lo was probably trying to keep things more consistent in their brands, but they really should have stuck with consistent with what W-D was already doing.

    It's unfortunate that W-D was supposedly going to be financially stable after being bought out, and now it looks like they're headed into bankruptcy again.

    1. They probably are going to close down a bunch of Harveys, truly making it the SaveRite of this decade.

    2. I really think Winn-Dixie and BI-LO should have never merged. It just brought more debt and problems into the picture. Winn-Dixie wouldn't have been in a great place if they were still on their own, but I think they still would have been pushing those Transformational stores slowly but surely. I think a lot of older Winn-Dixies and converted Sweetbays will make up most of the Florida closures, but that's just my prediction. If they do close a bunch of stores, hopefully that will bring about some money to fix up any older stores that survive. It is a sad situation to see Winn-Dixie heading into bankruptcy again though.

  5. I'm not familiar enough with SE Grocers to comment on the future of Harvey's and the company's fate in general, although I do agree that the premise for Harvey's is nice but the execution ought to be more thorough (if only SEG had the money for that!). But I will say that hearing about Harvey's history is pretty cool! I had no clue the banner has been around for that long, let alone survived those sell-offs. Hopefully it - and BI-LO, and Winn-Dixie - don't all wind up disappearing...

    1. The concept is there, but the look and feel of the store just isn't unfortunately. Harvey's does have an interesting history, that's for sure! I'm not looking forward to these next few weeks if these predictions about a bankruptcy and stores closings does come to fruition...

  6. I think the Harveys brand is a good idea but build them as an aldi type of place. The remodel was poorly done and the floor looks horrible with the pastel colors and patterns being left. Green would have been the best choice for the interior. It also seems the old winn Dixie footprint is two large for the Harveys conversion. Most Harveys are smaller footprints.
    I think the winn Dixie name is so out dated and they cant compete with publix. I don't think any current chain in florida now besides Walmart can compete with publix. If Kroger brought harris teeter here they might compete or expand the safeways.
    I will be sad to see winn Dixie go but it going to suffer the same fate as A&P did up north.

    1. The new Harvey's stores remind me in many ways of what Kmart did with Sears Essentials - the idea was there but the execution was poor. Winn-Dixie's name is tarnished in many ways, and it would take more money than they currently have available to fix that. It's sad seeing what has happened to the company recently, and it will be interesting seeing how this potential bankruptcy will play out.

  7. Looks just like the Harvey's on e. Hillsbourgh ave. In Tampa. That store was opened new as Winn Dixie around 1997 then it closed and was empty for a couple of years then reopened as save rite then converted back to Winn Dixie and now Harvey's. It wouldn't surprise me if it gets closed with the 200 that will close.

    1. That's an interesting history that store had. The fact that Winn-Dixie already closed that store once doesn't seem too promising for the future of that location...

  8. Egads, what a garish, cheap interior! Harvey's original stores in Tallahassee in the late 90s were nasty icky at best. I'm surprised Delhaize and then SEG took over that chain.
    Many of the WD stores in northern Florida (e.g., Chiefland, Perry, Quincy) haven't been remodeled in 20 years or more and still have the pink & teal interior. A WD I worked at in Tallahassee, #86, (a first-generation Marketplace inverted check design) was expanded and received a heavy overhaul during 1998-99. It had already looked dated and tired being a little over a decade old. From pictures on Google, looks like the store has only received a mild refresh (walls and signs) since. Crawfordville, another first-generation Marketplace store in the Tallahassee area, was last significantly remodeled in 1997-98 to pink & teal and now is the "cheap" Marketplace redo.
    The Sweetbay locations near me in the Bay Area basically got a new WD sign out front and that's it.
    Winn Dixie has a LOT of catching up to do if they wish to remain competitive.
    I mostly gave up on them when they ditched Fuel Perks for the Plenti card.
    They would be better off selling their strongest stores to strong competitor(s) and closing the rest.

    1. I think Delhaize probably thought Harvey's was a good fit for Food Lion (smaller, basic stores in mostly rural areas), although I don't know why SEG never carried through with phasing out the name (they could have easily brought back Save Rite if they really wanted to for this discount format of theirs). That store in Crawfordville had an odd redo as well. I've never seen that much black and white in a Winn-Dixie before. It would take a lot of time and money for Winn-Dixie to get all of their stores brought up to date, and I don't think they have the resources for that, which will continue their suffering. If they go through with these closings, I have a feeling that most of the effected Florida locations will be former Sweetbays and older stores that haven't been touched since the bankruptcy. W-D has quietly trimmed off a few ex-Sweetbays up to this point, and this could be their opportunity to unload some more that haven't been doing as well as they hoped for. However, we'll just have to see how this plays out. I actually had a neighbor of mine who was a fairly loyal Winn-Dixie shopper because of the Fuel Perks, and he too mostly gave up on making special trips to Winn-Dixie since the switch to Plenti. It takes a lot of time to build up the points to get any decent discounts with them.

  9. SE Grocers have become irrelevant. A lot of shoppers including myself stopped shopping there when they dropped the previous shoppers card and went with Plenti. You now have to spend a ridiculous amount of money to earn anything. Most stores are dirty, produce isn’t fresh, and items are outdated. They would be better off selling to another grocer to expand their footprint like Safeway or Kroger. I am still confused as to what Safeway is doing with 3 stores. I figured by now they would have either opened more or closed them. Doesn’t make sense why they run trucks down to replenish 3 stores.

    1. I do agree they messed up by dropping the Plenti card. I disagree that "most stores are dirty... and items are outdated". That isn't the case around here, both of our Winn Dixie stores (one an older 80s W-D remodeled in 2008) and the other a converted Sweetbay are quite clean and the dates are fine on items.

      I don't care for how SE Grocers gradually did away with Winn Dixie's items by changing all of the W-D brand items to SE Grocers and now even the bakery items are brand SE Grocers and even the meat items are a brand called Rancher's Home which I guess is a brand of SE Grocer.

      It's too bad Bi-Lo bought out Winn Dixie. I think they had a good thing going after the bankruptcy with their remodeling, especially the Transformational stores. But it was slow going and they could never have had the resources to keep it going at a good pace.

      Unfortunately after Bi-Lo bought them the remodels slowed to a stop and while they were supposedly would have stability, they're now in the same predicament they were in in 2005.

      It's too bad there's just no competition for Publix in FL. All we have are the discount stores like Aldi and Save A Lot, then the supercenters of Walmart and then there's Publix.

    2. The store near me in Haines City is disgusting. I stopped going there when there are huge cobwebs hanging from the ceilings not to mention products are expired. Lettuce is outdated and instead of throwing it away they mark it down. Letters are missing from wall signage. The store still has neon and most is burned out. The exterior roof has been damaged for months but nothing has been done with it.

    3. Like I said in one of my previous replies, I had a neighbor of mine who was fairly loyal to Winn-Dixie because of the Fuel Perks, who also gave up on them after they discontinued the program. It's a story I've heard many times. People liked that Fuel Perks program, and I think they made a mistake switching to Plenti. My Winn-Dixie experiences are hit and miss. I typically have better experiences with freshness at my local Transformational store (which has a decent bakery, one of the reasons I stop by there from time to time as that store is a bit out of the way for me). I also thought that Safeway would have done something with those three stores by now too (or at least added a few more if the original three were doing well to justify sending trucks down here). It's been almost two years, and nothing has happened (unless they're plan was to wait for SEG to go under all this time).

      I wish BI-LO and Winn-Dixie never merged. Winn-Dixie probably wouldn't have been any better on their own, but they wouldn't have had as much debt and all of BI-LO's problems dragging them down further. I was surprised that they even went as far as changing the bakery labels to SEG when they changed the packaging - even the Albertsons owned stores still have their own logos on their baked goods!

  10. News report on Winn Dixie’s reported closures

    1. I'm not looking forward to see which stores get cut if this all goes through...

  11. And the rumor has turned out to be true. 94 stores will be closing as a result of Southeastern’s bankruptcy.

    This news comes only a day after SuperValu announced that it will sell most of its Farm Fresh stores to other chains

    1. Yes, I just saw that news myself about the bankruptcy. Many Harvey's stores (not the one featured in this post though) are closing, including many that recently converted. Not that I'm surprised about that, but SEG should have just closed those locations to begin with rather than spending the money to remodel them for a year or less in business as Harvey's.

      I saw Kroger, Harris Teeter, and Food Lion made offers on some of those Farm Fresh stores. This also seems like an opportunity for Publix to make a move into Hampton Roads by making on offer on some of the remaining Farm Fresh locations that have not been sold. Publix seems to be hinting they want to move into that market soon, so this seems like a good opportunity for them (much like the Martin's divestitures that happened when Publix first began to express interest in Richmond).

  12. An absolute "clash of the decades"! Wow, these Harveys look pretty aweful! SEG seems to be struggling most in Georgia and SC..not a single Panhandle WD closed. SEG was probably running a 4/$5 add on Little Debbie. That's their
    best deal now. It used to be 10/$10 back in the day. It looks like the vendor had been there just before you arrived for photos, as those displays are packed to the ionosphere! Some of the products are stacked precariously though. I would never have stacked Cosmic Brownies and Nutty Bars with all standing up without laying one row flat for a base. No biggie though. Hopefully they didn't come crashing down when a couple of 8 year olds went to grab some!

    1. The old floor really takes away from any of the other "remodeling" they tried to do here. Between that and the interesting interior color choices, it doesn't do much to help the store atmosphere! I don't think Harvey's is doing all too great, as a good number of them got cut in the recent closing round (though mostly legacy stores, although a number of converted stores made the list). Fresco y Mas apparently is still showing some promise though, as they only closed one of those, and there are more FyM conversions about to happen in some new markets, such as Orlando and Tampa in the coming weeks.

      I don't remember what the price on the Little Debbies were when I was here, but it must have been a good one if they were looking to sell all of those boxes of snack cakes! I've never seen so many Little Debbie displays in one store before, which is why they all jumped out to me when I was here. Hopefully the customers were careful to not knock any of those displays down!

  13. Store is permanently closed now.