Saturday, April 5, 2014

Albertsons Corn Flakes Box

     Here's the Albertsons Florida Blog's first Albertsons memorabilia post, an old Albertsons brand Corn Flakes box. This is the packaging design Albertsons used from right around the time they purchased American Stores in 1999 until they were purchased by Supervalu and Cerberus in 2006, which is when they switched to the packaging with the usual Albertsons logo in an oval (click here to see an example of that). The Albertsons house brand was slowly phased out from store shelves in 2011 when Supervalu and Cerberus replaced the individual store branded products with their generic Essential Everyday brand, which is what Albertsons stores still carry to this day. The Cerberus owned Albertsons (which included the Florida stores) began the switch to Essential Everyday a few months later than the Supervalu owned stores at the time did, although Albertsons branding was slowly being phased out before the introduction of Essential Everyday for Supervalu's generic Flavorite brand for approximately a year prior to the introduction of Essential Everyday. The Flavorite packaging looked exactly the same as the 2006-2011 Albertsons house brand packaging, but with the generic Flavorite name in the place of Albertsons' logo.  

     All of of the other banners that Albertsons owned from 1999 to 2006 used this same packaging, but with each store's respective logo in the black stripe at the top. That script like logo that Albertsons used on their packaging during this time (and on the walls in the Plaza/Theme Park/Grocery Palace interior stores of the early 2000's) was one of the few times when Albertsons actually used an apostrophe in their name!

     Now with that background info out of the way, here's a look at the rest of that box:

The back of the box, which provided fun facts about herbs for you to peruse as you ate your cereal. When I found this box it was already slightly squashed.

The left and right sides, which contain the nutrition facts and recipes for Crunchewy Drop Cookies and Banana Cheesecake.

The top - Note the expiration date is January 2006, which dates this box back to about 2005-ish.


     The Albertsons seal. Another feature that was everywhere in the decor of the Plaza/Theme Park/Grocery Palace stores.

Well, that's all for now. Until next time,

The Albertsons Florida Blogger

No comments:

Post a Comment